What services does a Realtor
Consider the following facts when deciding on the
feasibility of using a Realtor in the sale of your home.
- You, the homeowner, are emotionally involved in your home. The
financial outcome of an upcoming sale is crucial to your security
and peace of mind. The decor, furnishing, and care given to your
home are all an intimate extension of your own personality. The
Realtor can view your home with the experienced eye of a marketing
professional. Without your emotional feelings about the home, he or
she can weigh its pluses and minuses more objectively. A Realtor can
also serve as a valuable negotiator who can communicate effectively
with both the buyer and seller.
Pricing - The proper
pricing of your home is essential to maximizing your proceeds from
the sale. It should be as high as the market will allow, yet not out
of touch with reality. It should be reasonable enough to encourage
buyers to see your home, yet high enough to leave some room for
negotiation. Realtors know how to price your home because they know
the marketplace in terms of today's values.
Experience - The art
of showing, negotiating, and selling a home is learned over a period
of time. Selling a home, as in every other aspect of life, is best
accomplished by those who do it often.
Market Exposure -
Mort realtors belong to multiple listing organizations. These groups
use computer systems to keep member companies informed of all homes
coming into and leaving the market every day. Much like the stock
exchange ticker, this computer provides up-to-date information on
current listings and also past sales. When your home is listed with
one of these companies, the information is broadcast over telephone
lines to all cooperating firms. Newspaper advertising and national
referral groups also provide the Realtor with additional promotional
- Most buyers need financing help to buy your home. Many form of
financing are available today. The great variety of mortgages can be
confusing to an inexperienced buyer. The Realtor can give
needed advice to both the seller and the buyer regarding the most
appropriate financing method to use in each situation.